diff --git a/bin/steps/collectstatic b/bin/steps/collectstatic
index 7ebe5b6fa24c3962cbfd923e524cc2aca8acc660..60ef95dd849e562701bb92cc1a67781c4652dd10 100755
--- a/bin/steps/collectstatic
+++ b/bin/steps/collectstatic
@@ -27,7 +27,7 @@ bpwatch start collectstatic  # metrics collection
 if [ ! "$DISABLE_COLLECTSTATIC" ] && [ -f "$MANAGE_FILE" ] && [ "$DJANGO_INSTALLED" ]; then
     set +e
 
-    echo "-----> Preparing static assets with 'collectstatic'"
+    echo "-----> $ python $MANAGE_FILE collectstatic --noinput"
 
     # Run collectstatic, cleanup some of the noisy output.
     python $MANAGE_FILE collectstatic --noinput --traceback 2>&1 | sed '/^Post-processed/d;/^Copying/d;/^$/d' | indent
@@ -37,10 +37,17 @@ if [ ! "$DISABLE_COLLECTSTATIC" ] && [ -f "$MANAGE_FILE" ] && [ "$DJANGO_INSTALL
 
     # Display a warning if collectstatic failed.
     [ $COLLECTSTATIC_STATUS -ne 0 ] && {
+
+        echo
+        echo " !     Error while running '$ python $MANAGE_FILE collectstatic --noinput'."
+        echo "       See traceback above for details."
+        echo
+        echo "       You may need to update application code to resolve this error."
+        echo "       Or, you can disable collectstatic for this application:"
+        echo
+        echo "          $ heroku config:set DISABLE_COLLECTSTATIC=1"
         echo
-        echo " !     Error while runnning '$ python $MANAGE_FILE collectstatic --noinput'."
-        echo "       See traceback above for more details."
-        echo "       More info: http://devcenter.heroku.com/articles/django-assets"
+        echo "       http://devcenter.heroku.com/articles/django-assets"
 
         # Additionally, dump out the environment, if debug mode is on.
         if [ "$DEBUG_COLLECTSTATIC" ]; then